Drop day is loud.The weeks after are quiet.
We make the content, run the ads, keep your feed going between drops and bring past buyers back for the next one. You keep designing.
Five brands at a time.
The drop is not the hard part. The weeks around it are.
It is easy to go all in on launch day, then post nothing until the next one. The people who nearly bought forget you. We plan the weeks before, during and after, so each drop starts warmer than the last.
Clothes sell on people, not on a flat lay.
We shoot with you, or cut from footage you already have, usually both. New pieces every week: fits, details, the making of it. For most people who see your ad, the ad is the brand, so it has to look like you.
Your last buyers should hear about the next drop first.
Someone who already bought from you is the easiest sale you will ever make. We keep in touch with them by email and message, so a drop does not have to find its whole crowd from scratch through ads.
We never take a cut of your ad spend.
It leaves your account, not ours, so nothing we suggest is because it pays us more. The ad account, the content and the customer list stay yours, the whole time and after.
What we run around every drop.
Content, ads, social and email, planned as one thing rather than four people working on their own.
-
Before it lands
Build the wait.
- Content shot ahead: teasers, close-ups, the pieces on people.
- Ads warming up the people who have already seen you.
- Email and texts so past buyers know the date.
-
Drop week
Be everywhere they look.
- Ads pointed at the people most likely to buy, checked every day.
- Feed and stories run live, so the page looks busy because it is.
- Past buyers told first, before the ads reach strangers.
-
Between drops
Keep the page alive.
- Social that keeps going: styling, the studio, what is coming.
- Follow-ups to everyone who bought, so they come back.
- A read on what sold and what didn't, before the next one.
Judged on two numbers, not on likes.
What a customer is worth to you
What one order actually leaves you once the garment is made and sent, and what that buyer tends to spend after.
What sales were doing without us
Your normal drop, written down first, so we never take credit for a crowd you already had.
Both are set with you before anything is spent. Every shoot, post and ad is then judged against them, and we do more of what moved them. That is the Kaizen Loop.
How the Kaizen Loop works →Five brands at a time.
That is the whole capacity, not a launch offer. Both of us work on every brand: Diego on what people see, Law on the ads, the tracking and the emails. No account managers in between.
If your margins are too thin for ads to pay for themselves, we will tell you on the first call, not three months in.
Tell us when the next drop is.
Request a 15-minute call. We read every request ourselves and reply the same working day, with times if it is a fit and a straight answer if it isn't.
Every seat gets both of us, start to finish.