For independent artists

You made the song. Now you’re meant to be the label, the camera crew and the marketing team too.

You know the routine. Finish the track, post a clip, watch it go nowhere much, then go back to making music, because that is the part you are good at.

The music is not the problem. Not enough people hear it. And the ones who do hear nothing from you until the next release, by which time most of them have moved on.

Short on time? Request a 15-minute call and skip the rest.

What we would do for you

Make the content. We shoot with you, or cut from footage you already have, usually both. Performance clips, the studio, the story behind the track. New pieces every week, not one music video a year.

Run the ads. Spend goes behind the clips people actually watch, aimed at the places your listeners already are. If spending is the wrong move for a release, we say so.

Grow the socials. Your feed and stories, kept going between releases, so the next one does not start from cold.

Keep in touch with your fans. The people who bought a ticket or a shirt hear from you directly, by email and message, so the next release has a crowd waiting.

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How we would know it is working

Likes come and go. Before anything is spent, we write down two things with you, and every post and every ad is judged against them.

Then we do more of what moved them, and it goes again. That is the Kaizen Loop. It is the same for every artist we take on.

Why only five

We work with five artists at a time. That is the whole capacity, not a launch offer. Both of us are on every one: Diego on what people see, Law on the ads and everything underneath. You talk to the two people making your work.

Your accounts, your content and your list of fans stay yours. We never take a cut of your ad spend, and you can stop whenever you like.

Wondering whether ads work for music at all? We answered that here.