Do I have to be on camera?

No. Plenty of the work we make never shows a face, and some of the brands we would most like to work with are run by people who would rather not be in front of a lens. That is a normal way to do this, not a compromise.

What the content actually needs is the thing you make and the making of it. Hands, tools, the bench, the packing, the mess before it is finished. That footage outperforms a founder talking to camera more often than not, because people came for the work.

If you do want to be in it, good, and we will make that easy. We shoot with you rather than pointing a camera at you, and nobody is asked to perform.

What we would actually do

• Shoot the product, the process and the packing, which is most of what people want to see anyway.
• Use your hands and your workspace rather than your face, if that is where you are comfortable.
• Cut from footage you already have, so the first weeks do not depend on a shoot day at all.
• Build up to being on camera only if you decide you want to, and never because a plan needs it.

What if I am not comfortable on camera but want to try?

We start with your hands and the work, and put you in slowly. Most people find a voiceover or a clip of them working is enough, and it does not have to be more than that.

Do you need me for a shoot day?

Not to begin. We can work from what you already have while we learn the brand. When we do shoot, it is a few hours and we come to you.

Does content without a face actually work?

Yes, and for makers it often works better. The thing you make is the interesting part. A face helps when the person IS the brand, which is true for some artists and not for most product brands.